As consumer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets. One of the key questions in business is ‘how you can give your brand a competitive edge’. The answer; mobile apps. Industry leading […]
Although I usually talk about social media engagement and how important it is, I wanted to take some time to talk about gaining social media followers – and some of the common reasons why you may not see follower growth. Building a strong, engaged social media following can be difficult – you only have mere […]
This principle applies to every business. The quality of the service you provide is more important than anything else when it comes to client and customer retention. So, here are several key strategies to keep your clients and customers happy. 1. Deliver on commitments. Do what you say you’re going to do when you say you’re going to do […]
People form opinions about a business based on its logo, website, business cards, and brochures. Businesses can stand out, attract customers, and grow with improved design ideas. Every market niche has competitors who vie for customers’ attention, making it necessary for businesses to aggressively promote itself using online and offline platforms. Modern businesses employ a […]
Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing. The digital marketing stream is not reserved for large corporations. Regardless of size, industry or geography, digital is a necessity for growth and business […]
Create a certain Goal or Objective Build your Niche. Create a good awareness. Engage your targeted Audience Create uniqueness in your brand Have a clear Goal Choose one or more social media platform to reach more audience Invest in paid Promotions. CREATE A CERTAIN GOAL OR OBJECTIVE: To set out your business, irrespective of your […]
Before we get to the good part (the ads!), let’s do a quick run-through of the major elements of a successful one. A great video ad should, with a few exceptions, meet the following criteria: It grabs the eye in the first few seconds. In an increasingly busy online world, you must work hard to […]
Before we get to the good part (the ads!), let’s do a quick run-through of the major elements of a successful one. A great video ad should, with a few exceptions, meet the following criteria: It grabs the eye in the first few seconds. In an increasingly busy online world, you must work hard to […]
Target the right customers To increase your sales you have to find the right clients or customers that can afford what you sell, not everyone needs your product. Finding your space in the market understanding what your prospect clients needs what challenges they are facing. What could make life easier and better. Having a better […]
6 FACTORS TO CONSIDER WHEN MAKING A GREAT LOGO (MID-WEEK BREAKFAST). 1)Your Logo Should Identify Your Business Your logo should convey something essential about your business’ identity. The design should reflect your business’ personality, its attitude, its sense of style, professionalism or fun, or whatever it is your business is about. A well thought out […]
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