People form opinions about a business based on its logo, website, business cards, and brochures. Businesses can stand out, attract customers, and grow with improved design ideas. Every market niche has competitors who vie for customers’ attention, making it necessary for businesses to aggressively promote itself using online and offline platforms. Modern businesses employ a […]
Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing. The digital marketing stream is not reserved for large corporations. Regardless of size, industry or geography, digital is a necessity for growth and business […]
Create a certain Goal or Objective Build your Niche. Create a good awareness. Engage your targeted Audience Create uniqueness in your brand Have a clear Goal Choose one or more social media platform to reach more audience Invest in paid Promotions. CREATE A CERTAIN GOAL OR OBJECTIVE: To set out your business, irrespective of your […]
Before we get to the good part (the ads!), let’s do a quick run-through of the major elements of a successful one. A great video ad should, with a few exceptions, meet the following criteria: It grabs the eye in the first few seconds. In an increasingly busy online world, you must work hard to […]
Before we get to the good part (the ads!), let’s do a quick run-through of the major elements of a successful one. A great video ad should, with a few exceptions, meet the following criteria: It grabs the eye in the first few seconds. In an increasingly busy online world, you must work hard to […]
Target the right customers To increase your sales you have to find the right clients or customers that can afford what you sell, not everyone needs your product. Finding your space in the market understanding what your prospect clients needs what challenges they are facing. What could make life easier and better. Having a better […]
6 FACTORS TO CONSIDER WHEN MAKING A GREAT LOGO (MID-WEEK BREAKFAST). 1)Your Logo Should Identify Your Business Your logo should convey something essential about your business’ identity. The design should reflect your business’ personality, its attitude, its sense of style, professionalism or fun, or whatever it is your business is about. A well thought out […]
Strategy 1: Post sponsored content Sponsored posts might be the first thing that comes to mind when you hear the phrase ‘Instagram influencer.’ There are over 500,000 active influencers on Instagram as of early 2019. The base requirement here is a decent-to-impressive follower count and a competitive engagement rate. In other words, this strategy is for you […]
The dreams of working at home and being your own boss (or ruling your own world, perhaps) are very much alive and go hand-in-hand in the modern workforce. It is now possible to start almost any kind of business from home immediately, albeit with varying degrees of investment and experience. Success Attainable—But Not Guaranteed That’s […]
One thing is certain; Nigeria’s drive for digital economy in 2020 will gather speed. For Africa’s largest economy of some 200 million people, the official renaming of the ministry of communication to Ministry of Communication and Digital Economy was one of the hallmarks in setting the tone of where Nigeria wants to head this decade. […]
