As consumer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets. One of the key questions in business is ‘how you can give your brand a competitive edge’. The answer; mobile apps. Industry leading […]
Before we get to the good part (the ads!), let’s do a quick run-through of the major elements of a successful one. A great video ad should, with a few exceptions, meet the following criteria: It grabs the eye in the first few seconds. In an increasingly busy online world, you must work hard to […]
Target the right customers To increase your sales you have to find the right clients or customers that can afford what you sell, not everyone needs your product. Finding your space in the market understanding what your prospect clients needs what challenges they are facing. What could make life easier and better. Having a better […]
One thing is certain; Nigeria’s drive for digital economy in 2020 will gather speed. For Africa’s largest economy of some 200 million people, the official renaming of the ministry of communication to Ministry of Communication and Digital Economy was one of the hallmarks in setting the tone of where Nigeria wants to head this decade. […]
A few months ago, we revealed Xbox Series X, our fastest, most powerful console ever, designed for a console generation that has you, the player, at its center. When it is released this holiday season, Xbox Series X will set a new bar for performance, speed and compatibility, all while allowing you to bring your gaming […]
Amazon is now prioritizing shipments of medical supplies and household staples that come into its warehouses to help it respond to massive consumer demand during the coronavirus outbreak. This means independent sellers on its sites will no longer be able to ship new deliveries unless they fit into these high-demand categories. The change is in effect until April 5 for both […]
